The Humanized Interface

Ein enthusiastischer TED Talk von Rory Sutherland über den materiellen und immateriellen Wert von Dingen, aus dem man viel für das Thema Experience und Userwerte mitnehmen kann.

Hier meine Lieblingszitate:

All value is subjective.

Persuasion is often better than compulsion.

What I really like about Coca-Cola is that the President of the United States can’t get a better Coke than the bum on the corner of the street.
(Andy Warhole über den demokratischen Wert des Produktes Coca-Cola)

Every country has a contextual alcoholic drink. In France it’s Pernod. It tastes great within the borders of that country but absolute shite if you take it anywhere else.

Pflichtprogramm!

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